EDITOR IN CHIEF: ADI IGNATIUS
EDITOR, HBR: AMY BERNSTEIN
MANAGING DIRECTOR, DIGITAL STRATEGY: ERIC HELLWEG
EDITOR, HBR.ORG: KATHERINE BELL
EDITORIAL DIRECTOR, HBR PRESS: TIM SULLIVAN
EDITORIAL DIRECTOR HBR GROUP: JUSTIN FOX
CREATIVE DIRECTOR, HBR GROUP: JAMES DE VRIES
EXECUTIVE EDITOR: SARAH CLIFFE
DIRECTOR OF NEW EDITORIAL PRODUCTS: PAUL MICHELMAN
EDITORS AT LARGE: JULIA KIRBY, ANAND P. RAMAN
SENIOR EDITORS: ALISON BEARD, SCOTT BERINATO, LISA BURRELL, DAVID CHAMPION (PARIS), JEFF KEHOE, DANIEL MCGINN, MELINDA MERINO, GARDINER MORSE, M. ELLEN PEEBLES, STEVEN PROKESCH
EXECUTIVE EDITOR, PRODUCT DEVELOPMENT: JANE HEIFETZ
SENIOR ASSOCIATE EDITORS: SARAH GREEN, ANDREW O'CONNELL, ANDREA OVANS
ASSOCIATE EDITOR: SUSAN JACKSON
ARTICLES EDITORS: CHRISTINA BORTZ, SUSAN DONOVAN, AMY MEEKER, MARTHA LEE SPAULDING
ASSISTANT EDITORS: COURTNEY CASHMAN, ERICA TRUXLER
EDITORIAL COORDINATORS: MEGHAN ENNES, KEVIN EVERS
STAFF ASSISTANT: CHRISTINE C. JACK
CONTRIBUTING EDITORS: KAREN DILLON, BRONWYN FRYER, AMY GALLO, RICHARD HORNIK, JOHN LANDRY, LEW MCCREARY
ART DIRECTOR, HBR: KAREN PLAYER
DESIGN DIRECTOR, HBR PRESS: STEPHANI FINKS
EDITORIAL PRODUCTION DIRECTOR: DANA LISSY
MANAGING EDITOR, HBR PRESS: ANIA WIECKOWSKI
SENIOR PRODUCTION EDITORS: ALLISON PETER, JENNIFER WARING, CHRISTINE WILDER
SENIOR ASSOCIATE ART DIRECTOR: CHANDRA TALLMAN
DESIGNERS: MARTA KUSZTRA, LINDSAY A. SWEENEY
SENIOR PRODUCT MANAGER: ANDREW INNES
PRODUCT MANAGERS: KIMBERLY APFELBAUM, SUSAN FRANCIS
PRODUCTION/ASSISTANT ARTICLES EDITOR: JOSETTE AKRESH-GONZALES
PRODUCTION EDITOR: ADRIA REYNOLDS
SENIOR PRODUCTION SPECIALISTS: DONALD MACDONALD, DANIEL WEST
DESIGN ASSISTANT: BETSY ROBICHAUD
CONTRIBUTING STAFF: STEVEN DEMAIO, ROBERT ECKHARDT, OWEN EDWARDS, AMY L. HALLIDAY, KELLY MESSIER, KRISTIN MURPHY ROMANO
EDITORIAL OFFICES
60 HARVARD WAY, BOSTON, MA 02163
PHONE: 617-783-7410
FAX: 617-783-7493
WWW.HBR.ORG
GROUP PUBLISHER: JOSHUA MACHT
PUBLISHER, HBR PRESS: SARAH MCCONVILLE
SENIOR DIRECTOR OF CONSUMER MARKETING: ELAINE SPENCER
ASSOCIATE PUBLISHER, MARKETING: MARYALICE HOLMES
SENIOR MANAGER OF PLANNING AND RETENTION: CORRINE CALLAHAN
ASSISTANT DIRECTOR OF OPERATIONS: GREG DALY
ASSISTANT DIRECTOR OF WEB MARKETING: CAROL CONCANNON
ONLINE MARKETING MANAGER: NICOLE COSTA
HBRG CONSUMER SPECIALIST: DANIELLE WEBER
SENIOR BUSINESS ANALYST: GREG ST. PIERRE
ASSISTANT MARKETING MANAGERS: LAUREN ANTER, KEITH ZANARDI
SALES AND MARKETING COORDINATOR: NICOLE PALERMO
GENERAL MANAGER: EDWARD CROWLEY
PUBLISHER, HBR AD SALES AND MARKETING: GAIL DAY
NATIONAL ADVERTISING DIRECTOR: CRAIG CATALANO
DIRECTOR OF E-COMMERCE: ELLEN O'NEIL
EDITOR, RESEARCH AND SPECIAL PROJECTS: ANGELIA HERRIN
DIRECTOR OF WEB TECHNOLOGY: KEVIN NEWMAN
MANAGING DIRECTOR OF ANALYTIC SERVICES AND INTERNATIONAL SPONSORSHIPS: ALEX CLEMENTE
ASSOCIATE DIRECTOR OF STRATEGIC MARKETING AND BUSINESS INTELLIGENCE: JASON SYLVA
ASSISTANT PRODUCT MARKETING DIRECTOR, HBR PRESS: KATE ADAMS
E-COMMERCE MARKETING PRODUCTION SPECIALIST: PAT WALSH
WORLDWIDE ADVERTISING OFFICES
NEW YORK
75 ROCKEFELLER PLAZA, 15TH FLOOR
NEW YORK, NY 10019
212-872-9280; FAX: 212-956-0933
ACCOUNT MANAGERS: MARIA A. BEACOM, DANIEL COHEN, ALEX PAVIA
SENIOR ACCOUNT MANAGER: IAN KELLER
CHICAGO
10 N. MARTINGALE ROAD, SUITE 400
SCHAUMBURG, IL 60173
847-466-1525; FAX: 847-466-1101
CENTRAL U.S. SALES DIRECTOR: JAMES A. MACK
DETROIT: 248-690-7954 LOS ANGELES: 310-216-7270 SAN FRANCISCO: 415-986-7762 FRANCE: 33-01-4643-0066 HONG KONG: 852-237-52311 INDIA: 91-11-4353-0811 JAPAN: 81-03-3541-4166
KOREA: 82-2-730-8004 UAE: 971-4-228-7708 UNITED KINGDOM: 44-20-7291-9129
EDITOR, HBR: AMY BERNSTEIN
MANAGING DIRECTOR, DIGITAL STRATEGY: ERIC HELLWEG
EDITOR, HBR.ORG: KATHERINE BELL
EDITORIAL DIRECTOR, HBR PRESS: TIM SULLIVAN
EDITORIAL DIRECTOR HBR GROUP: JUSTIN FOX
CREATIVE DIRECTOR, HBR GROUP: JAMES DE VRIES
EXECUTIVE EDITOR: SARAH CLIFFE
DIRECTOR OF NEW EDITORIAL PRODUCTS: PAUL MICHELMAN
EDITORS AT LARGE: JULIA KIRBY, ANAND P. RAMAN
SENIOR EDITORS: ALISON BEARD, SCOTT BERINATO, LISA BURRELL, DAVID CHAMPION (PARIS), JEFF KEHOE, DANIEL MCGINN, MELINDA MERINO, GARDINER MORSE, M. ELLEN PEEBLES, STEVEN PROKESCH
EXECUTIVE EDITOR, PRODUCT DEVELOPMENT: JANE HEIFETZ
SENIOR ASSOCIATE EDITORS: SARAH GREEN, ANDREW O'CONNELL, ANDREA OVANS
ASSOCIATE EDITOR: SUSAN JACKSON
ARTICLES EDITORS: CHRISTINA BORTZ, SUSAN DONOVAN, AMY MEEKER, MARTHA LEE SPAULDING
ASSISTANT EDITORS: COURTNEY CASHMAN, ERICA TRUXLER
EDITORIAL COORDINATORS: MEGHAN ENNES, KEVIN EVERS
STAFF ASSISTANT: CHRISTINE C. JACK
CONTRIBUTING EDITORS: KAREN DILLON, BRONWYN FRYER, AMY GALLO, RICHARD HORNIK, JOHN LANDRY, LEW MCCREARY
ART DIRECTOR, HBR: KAREN PLAYER
DESIGN DIRECTOR, HBR PRESS: STEPHANI FINKS
EDITORIAL PRODUCTION DIRECTOR: DANA LISSY
MANAGING EDITOR, HBR PRESS: ANIA WIECKOWSKI
SENIOR PRODUCTION EDITORS: ALLISON PETER, JENNIFER WARING, CHRISTINE WILDER
SENIOR ASSOCIATE ART DIRECTOR: CHANDRA TALLMAN
DESIGNERS: MARTA KUSZTRA, LINDSAY A. SWEENEY
SENIOR PRODUCT MANAGER: ANDREW INNES
PRODUCT MANAGERS: KIMBERLY APFELBAUM, SUSAN FRANCIS
PRODUCTION/ASSISTANT ARTICLES EDITOR: JOSETTE AKRESH-GONZALES
PRODUCTION EDITOR: ADRIA REYNOLDS
SENIOR PRODUCTION SPECIALISTS: DONALD MACDONALD, DANIEL WEST
DESIGN ASSISTANT: BETSY ROBICHAUD
CONTRIBUTING STAFF: STEVEN DEMAIO, ROBERT ECKHARDT, OWEN EDWARDS, AMY L. HALLIDAY, KELLY MESSIER, KRISTIN MURPHY ROMANO
EDITORIAL OFFICES
60 HARVARD WAY, BOSTON, MA 02163
PHONE: 617-783-7410
FAX: 617-783-7493
WWW.HBR.ORG
GROUP PUBLISHER: JOSHUA MACHT
PUBLISHER, HBR PRESS: SARAH MCCONVILLE
SENIOR DIRECTOR OF CONSUMER MARKETING: ELAINE SPENCER
ASSOCIATE PUBLISHER, MARKETING: MARYALICE HOLMES
SENIOR MANAGER OF PLANNING AND RETENTION: CORRINE CALLAHAN
ASSISTANT DIRECTOR OF OPERATIONS: GREG DALY
ASSISTANT DIRECTOR OF WEB MARKETING: CAROL CONCANNON
ONLINE MARKETING MANAGER: NICOLE COSTA
HBRG CONSUMER SPECIALIST: DANIELLE WEBER
SENIOR BUSINESS ANALYST: GREG ST. PIERRE
ASSISTANT MARKETING MANAGERS: LAUREN ANTER, KEITH ZANARDI
SALES AND MARKETING COORDINATOR: NICOLE PALERMO
GENERAL MANAGER: EDWARD CROWLEY
PUBLISHER, HBR AD SALES AND MARKETING: GAIL DAY
NATIONAL ADVERTISING DIRECTOR: CRAIG CATALANO
DIRECTOR OF E-COMMERCE: ELLEN O'NEIL
EDITOR, RESEARCH AND SPECIAL PROJECTS: ANGELIA HERRIN
DIRECTOR OF WEB TECHNOLOGY: KEVIN NEWMAN
MANAGING DIRECTOR OF ANALYTIC SERVICES AND INTERNATIONAL SPONSORSHIPS: ALEX CLEMENTE
ASSOCIATE DIRECTOR OF STRATEGIC MARKETING AND BUSINESS INTELLIGENCE: JASON SYLVA
ASSISTANT PRODUCT MARKETING DIRECTOR, HBR PRESS: KATE ADAMS
E-COMMERCE MARKETING PRODUCTION SPECIALIST: PAT WALSH
WORLDWIDE ADVERTISING OFFICES
NEW YORK
75 ROCKEFELLER PLAZA, 15TH FLOOR
NEW YORK, NY 10019
212-872-9280; FAX: 212-956-0933
ACCOUNT MANAGERS: MARIA A. BEACOM, DANIEL COHEN, ALEX PAVIA
SENIOR ACCOUNT MANAGER: IAN KELLER
CHICAGO
10 N. MARTINGALE ROAD, SUITE 400
SCHAUMBURG, IL 60173
847-466-1525; FAX: 847-466-1101
CENTRAL U.S. SALES DIRECTOR: JAMES A. MACK
DETROIT: 248-690-7954 LOS ANGELES: 310-216-7270 SAN FRANCISCO: 415-986-7762 FRANCE: 33-01-4643-0066 HONG KONG: 852-237-52311 INDIA: 91-11-4353-0811 JAPAN: 81-03-3541-4166
KOREA: 82-2-730-8004 UAE: 971-4-228-7708 UNITED KINGDOM: 44-20-7291-9129
